Nike drops after earnings. Wait for a long-term rally, strategist says

Nike was under pressure after the bell Tuesday even after topping analysts’ earnings and sales estimates for its recent quarter.

The market watcher who called for a near-term pullback still sees a longer-term rally intact.

“Longer term, the stock looks quite good,” Matt Maley, equity strategist at Miller Tabak, told CNBC’s “Trading Nation” on Tuesday. “The stock’s just been playing catch-up here and on a longer-term basis the series of higher highs and higher lows it’s been making bodes well for the stock as we move forward.”

Before this year’s rally, Nike had underperformed the broader market. Its shares were flat from the beginning of 2016 to the end of 2017, while the S&P 500 ripped 31 percent higher.

Nike has raced higher this year, scoring records and topping out the Dow Jones Industrial Average as its best performer. Its rally had Maley worried about a near-term pullback heading into earnings.

“The stock is getting a little bit overbought on a near-term basis so you might see a little bit of a pullback,” he said.

Its relative strength index, a measure of momentum, has traded at elevated levels for much of the year as its stock saw a rapid rise with little volatility. Its RSI reading of 62 on Tuesday pushed it close to overbought conditions.

Nike’s launch of an advertising series featuring controversial football player Colin Kaepernick earlier this month had some investors worried its brand could take a sales hit. However, Michael Binger, president of Gradient Investors, sees that move helping company growth, not hurting it.

“Fundamentals are very strong, especially in the all-important North American market,” Binger said Tuesday on “Trading Nation.” “The Kaepernick ad has actually reinvigorated the brand more and added to that momentum.”

The stock plummeted below $80 earlier this month after the ad’s launch over Labor Day weekend. It has since rallied more than 7 percent its Sept. 4 lows.

While Binger is bullish on the company’s operations, he is cautious about buying into the stock after its breakneck rally.

“If I was looking for a fresh money idea I don’t think Nike would be the play here. It’s ran too much in the past 12 months. So if you own it, keep it. If you’re looking for fresh money, find another idea until you have a better entry point,” said Binger.

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